When a smoke detector goes off, you can’t ignore it. If you do, you don’t know what damage could be done as a result.
So whether it’s just popcorn burning in the microwave or something more serious like an electrical fire, you want to handle the problem before it gets out of hand.
It’s no different for data quality.
When you see an Expectation failure in GX Cloud, you know something went wrong with your data. Next you think, “Who needs to know about this?” and “How quickly should they know about it?”
Just like the smoke detector, you need the right people to take the right level of action when the moment calls for it.
The challenge: Detection without coordination
Not every Expectation failure requires escalation, not every stakeholder needs to be notified, and not everyone works inside GX Cloud.
Without structured alerting in place, data teams have to monitor for failures manually or engineer a custom solution. As well, engineers get overloaded with noise, business stakeholders remain unaware of critical issues, and non-technical users are excluded from response workflows altogether.
To truly operationalize data quality, teams need intentional, targeted notification.
Introducing Updated Email Alerts in GX Cloud
With email alerts, GX Cloud enables you to configure alerts directly in our platform.
Each alert has two components:
Alert Condition: When to send an alert
Alert Recipient: Where to send it
Together, these allow you to define exactly how failures trigger communication.
Alert Condition: Focus on what matters
Alerts can be configured at the Data Asset level and triggered based on Expectation severity. For example, You can choose to alert on any Expectation failure, only on Critical failures, or on specific severity combinations.
This ensures high-impact failures receive immediate attention, while lower-priority issues don’t create unnecessary noise. Stakeholders are notified when predefined conditions are met regardless of whether they have their own GX Cloud account.
Alert Recipient: Reach people where they work
With this update, GX Cloud allows you to send alerts to user-provided email addresses, including shared inboxes and system endpoints. Multiple recipients can be configured per alert, making it easy to route notifications to the appropriate teams.
When triggered, alerts include:
The Data Asset that failed
A count of failed Expectations (by severity)
A direct link to Validation Results for investigation
Recipients get the context they need to assess impact and take action quickly.
Completing the data quality lifecycle
Detecting issues is just the beginning of building a mature data quality practice.
Root cause analysis helps you understand how bad a failure is. Email alerts ensure the right people know when it happens.
Together, these capabilities help data teams move from reactive firefighting to proactive, coordinated response, protecting downstream systems, analytics, and AI initiatives from bad data before it spreads.
Ready to operationalize your data quality workflow? Explore email alerts in GX Cloud today.
